Don’t get left behind

Even the biggest sceptics have to admit that data is now an essential part of organizations and of everyday life. With more than 25 years' experience, we guide organisations through the ins and outs of data analysis, helping them to turn their deficit into an advantage.

For decades, the Dow Jones giants were the usual suspects. The presence on shopping streets was stable. All in all, changes were minor. Fast forward to 2020 and it has all changed. Tech giants rule supreme in the indexes. And let’s face it, will you ever set foot again in a travel agent’s? How much time do you spend in bookshops? There’s one simple explanation. Big data analytics has arrived. And yes, it is here to stay. Sorry – but you’re going to have to swallow that as fact. So what is your plan? Let’s take a look at the possibilities.

Everyone’s affected

In all sectors, everyone is noticing the change. In the public sector, people expect more transparency, lower costs and significantly faster public services. Commercially – from board members to managers – everyone in a position of authority is increasingly expected to deliver a vision for the future explaining where the organization is heading. It’s no longer enough to point towards innovation – people demand practical projects that are clearly going to make a difference. It’s about finding new ways and methods and simplifying and accelerating decision-making on all levels.
While it all sounds good, this approach entails risk. But doing nothing, waiting or sticking one’s head in the sand and hoping it will all go away is an even greater risk. You can be damn sure a large proportion of your competitors are already capitalising on the opportunities offered by data analytics. The rest are likely considering it. You run the risk of simply being left behind.

Where data makes the difference

Of course, you are not going to do something just because everyone else is. You’re not a lemming after all. But what about data and analytics? They do seem pervasive, and even the most reputable organizations are getting on board. Could this be different? I would like to suggest it is.
Data Analytics can help you to harness your data and use it to identify new opportunities. These include more efficient operations, higher profits and happier customers. These are just some of the areas in which data is being used:

Social listening
who’s saying what about your organisation? Brand sentiment analysis gives far more detailed feedback than polls or surveys.

Comparative analysis
Compare your products, services and overall brand status with your competition. Behavioural metrics deliver real-time customer engagement information.

Marketing analytics
Promote new products, services and other projects to your target audience in a more informed, innovative way.

Targeting
Dig deep into social media and identify the most effective audiences for your campaigns.

Customer satisfaction
Maximise the usability of your website and boost customer engagement. Iron out potential issues before they become an issue.

And much more.

It’s easier than you fear...

Once you have decided to look at the potential use of analytics within your organization, you may be pleasantly surprised. Experience shows that many staff are more than willing to contribute to renewal once they understand it is necessary. The trick therefore is to translate the underlying stream of support into a strong current. It is our conviction that data has a purifying role here: it helps employees to understand the genuine status and position of the organization. And it can help to show which practical steps need to be taken to head in a new direction.
As soon as employees understand where they are now and where they want to go, it creates an atmosphere in which entrepreneurship and creativity are fed. You can then test on a small scale whether a different, refreshing process that is based more on data will work. And as soon as that is solved, the department of even the organization as a whole can start moving.

How can we help you in practice?

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Vision

  • Why are you interested in data?

  • Which goal do you want to achieve?

  • Are you looking for gradual or radical change?


Opportunities

  • Where are the greatest opportunities at a high level?

  • Which value is achievable per opportunity?

  • What are the associated demands and limitations?


Analytics

  • Do you have a team with the right competencies?

  • Have you met the preconditions?

  • Have you defined a good approach?


Data governance

  • Have you developed indicators for data quality?
  • Have you properly set up the data management organisation?
  • Do you have an improvement cycle for data quality?


Data infrastructure

  • Do you have a suitable technical infrastructure?

  • Are you consistently using the right technology?

  • Will you manage to keep costs low?

2. We can help you create a proof-of-concept that enthuses your organisation
3. We can help you manage a real-time project

In every area of business, consumers are smarter, more demanding and more empowered than ever. You must connect with them in an innovative, engaging and most importantly, personal manner. Use big data to and you will thrive long into the future. Don’t and it could prove disastrous – don’t get left behind.

To understand how we work and how we can take the next steps, take a look here at our Human approach to data analytics.

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